Hollywood actor Bruce Willis’s face has been faked in a Russian ad
The technology to create a virtual model of someone by analyzing their face, voice and movements through machine learning was discovered several years ago. There has been a lot of buzz about the technology to create video and audio using artificial intelligence or ‘deepfake’ for some time now. Chris Yum brought media attention last year by deepfaking himself as Hollywood hero Tom Cruise. Visual effects artist Chris Yum’s videos are so realistic that he could pass them off as real Tom Cruise videos if he wanted to.
Instead, he took to social media to show how he took the photos. The videos, which went viral overnight, begs the question: Will actors in the future be able to sell their portraits for deepfakes or earn extra income by allowing them to deepfake them?
Another popular Hollywood actor, Bruce Willis, was used in a Russian ad to deepfake him. Rumor has it that it was done with his permission, and if true, this would be his first time selling the rights to a deepfake of his look. However, DeepFek’s manufacturer Deepcake and Bruce Willis’ spokesmen have both denied this. Bruce Willis recently announced that he is quitting acting due to health complications. If he can keep acting with deepfake for a while, it will be great and a shining example of the extraordinary use of this technology.
Tom Cruise’s name is associated with another deepfake, namely the tiny deepfake technology used in the movie ‘Top Gun: Maverick’ which hit theaters this year. This movie is the sequel to Top Gun from 1986. Tom Cruise wanted every character and his actors to return for the new movie. But since Val Kilmer lost his voice to cancer years ago, he has not been able to carry on the dialogue. The voice of Val Kilmer is deepfaked in this film. While it’s just a handful of lines, this is also the first time deepfake has been used in a mainstream blockbuster movie.
The voice of Darth Vader, the icon of the Star Wars franchise. James Earl Jones, who played the character, announced on his 91st birthday that he would no longer act. However, the rights to his voice as Darth Vader have been licensed for use by Deepfake. This is the first time Deepfake has been allowed to continue working after retirement, albeit for voice and only one character. But once the new door of acting is opened, many people will soon be walking that path, is the opinion of everyone in the industry.
Will there be deepfakes in future movies? Just as computer-generated imagery or CGI has reduced the need to build sets or film on location for movies, no longer do live actors need to be in front of the camera? In any case, movie buffs won’t accept that, judging by their criticism of social media and online forums.
But there is no doubt that the technology will be widely used in advertising and not in movies. Artists can then earn advertising revenue while still creating their original work by selling or licensing deepfake rights. In the meantime, there are precedents of using deepfake to work even after retirement, to complete the ongoing projects even after death, maybe the makers of the movies will also ask the permission of the artists craftsmen to use deepfake . Therefore, it can be said that the legitimate use of deepfakes will increase in the coming days.